▶︎ Privacy policy

It is important to remember that visitors to The New Bedford Light (“The New Bedford Light”, “we”, “our”, or “us”) website at https://newbedfordlight.org (the “Site”) and/or any other products or services we provide via the Site or that otherwise link to this Privacy Policy (collectively, and together with the Site, the “Services”) understand what personal information we gather about them, how we use it, and how we work to protect it. By using the Services, you consent to the information practices outlined in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

1. Personal Information Collection

We and our service providers may collect personal information and other information about you when you use the Services, and when you interact with us or our service providers regarding the Services. This includes when you:

  • Use the Services and interact with their features;
  • Create an account;
  • Sign up for our newsletters or other email alerts;
  • Complete online surveys;
  • Donate to us;
  • Send questions or comments to us; or
  • Otherwise communicate or interact with us through the Services.

The personal information we or our service providers collect from you depends upon how you use the Services or otherwise interact or engage with us and may include:

  • First and/or last name;
  • Email address;
  • Street address;
  • Telephone number; 
  • Payment card details or other payment information; and
  • Other contact or identifying information that you choose to provide.

We or our service providers may also automatically collect personal and other information related to your use of the Services and interactions with us and others (e.g., using cookies, pixel tags and other technologies, as well as information we derive about you and your use of the Services). Such information includes:

  • Device and browsing information. We use cookies, log files, pixel tags and other tracking technologies to automatically collect information when you access or use the Services, such as IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring and exiting URLs, operating system, language, clickstream data, and similar device and usage information.
  • Activities and usage. We also collect activity information related to your use of the Services, such as information about the links clicked, features used, time spent within the Services, and your interactions with us and others within the Services.
  • Third-party analytics and tools. We use third party tools, such as Google Analytics, to evaluate usage of the Services and to help us improve performance and user experiences. These third-party tools may use cookies and other tracking technologies, such as pixel tags, to perform their services. You can download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout. 
  • Advertising and targeting. We may work with third parties, such as ad networks, analytics and measurement services, and others to personalize content and manage our advertising on third-party sites, mobile apps, and online services. We and these third-party ad companies may use cookies, pixels tags, and other tools to collect activity information from the Services and third-party sites and services, as well as IP address, location information, device ID, cookie and advertising IDs, and other identifiers; this information is used to provide you with relevant ads and content related to the Services and to help us evaluate the success of such ads and content.

We may associate the information we collect from these technologies with other personal information that you provide for the purposes described in this Privacy Policy.

When you’re asked to provide personal information, you may choose not to, but doing so may limit your ability to use certain features on the Services. 

Remember that any information you share in public areas, such as comment features or forums on the Services, becomes public and therefore this Privacy Policy does not apply to any information you choose to make public. We encourage you and all users of the Services to be cautious about what you choose to disclose. Please do not post any personal information that you expect to keep private. 

2. Use and Sharing of Personal Information

We may use this information to:

  • Operate and improve the Services;
  • Monitor performance of the Services, including traffic and usage patterns, user retention, and for other general business purposes;
  • Inform publishers as to what content is appealing to readers, to inform funders or vendors of the usage habits or characteristics of the interested audience, and to advise potential donors so that they may better understand The New Bedford Light’s user base;
  • Comply with and enforce applicable legal requirements, industry standards, policies, and contractual rights and obligations; and
  • Carry out any other purpose conveyed to you.

We do not share your personal information with third parties other than as described in this Privacy Policy or in connection with the Services, including as follows:

  • With your consent, including if we notify you through the Services that the information you provide will be shared in a particular manner and you provide such information;
  • With third party vendors, joint ventures, consultants, and other service providers who are working on our behalf and need access to your information to carry out their work for us. We require these entities to maintain the confidentiality, security, and integrity of the personal information they obtain from us;
  • With our affiliates for internal business purposes;
  • With our affiliates and third parties for our own marketing purposes and those affiliates’ and third parties’ own business purposes, including direct marketing purposes;
  • When we believe it is necessary or appropriate to: (i) comply with applicable law or legal process or to respond to lawful requests or legal authorities; (ii) protect the rights and property of The New Bedford Light and our employees, agents, users and other third parties, including to enforce our agreements, policies and terms of use and protect against fraudulent, abusive, inappropriate, or unlawful use of the Services; and (iii) protect the safety of The New Bedford Light, our users or any third party;
  • In connection with, or during negotiations of, any merger, sale of company assets, bankruptcy or reorganization, financing, or acquisition of all or a portion of our business to another company; and
  • We may also share aggregated information or information that we have collected from you through the Services where we have taken reasonable measures to de-identify such information.

3. Aggregated Data

We may also use aggregated, anonymous, and in some cases, de-identified information related to the Services in order to analyze, improve and develop our services, and for related research and analytics purposes. Where we use, disclose, or process de-identified data (data that is no longer reasonably linked or linkable to an identified or identifiable natural person, household, or personal or household device), we will maintain and use the information in de-identified form and not to attempt to re-identify the information, except in order to determine whether our de-identification processes are reasonable and adequate pursuant to applicable privacy laws.

4. Security

We employ administrative, technical, organizational, and physical measures designed to protect personal information against loss, unauthorized access, disclosure, alteration, and destruction. We review these security measures and adapt as needed to respond to changing requirements and new technologies. Please be aware that, despite our efforts, no data security measures can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please contact us using the information in the “Contact Us” section below.

5. Links to Other Sites

The New Bedford Light may provide links on our Services to third party websites, applications, and/or services (“Linked Sites”) as a convenience to provide relevant information to you. These Linked Sites are owned and operated by third parties and are subject to separate and independent privacy practices and policies. We therefore have no responsibility or liability for the content and activities of these Linked Sites. The New Bedford Light also disclaims any responsibility for the information on the Linked Sites and any products or services offered there, and cannot vouch for the privacy policies of such Linked Sites. The New Bedford Light does not make any warranties or representations that any Linked Sites, or the Services, will function without error or interruption, that defects will be corrected, or that the Services, and their servers are free of viruses and other problems that can harm your computer.

6. Your Information Choices

  • Regarding Promotional Messages. You may opt-out of receiving promotional emails by following the instructions in those emails or by sending an email to the email provided in the “Contact Us” section below. If you opt out, we may still send you transactional or relationship messages, such as emails about your account or our ongoing business relations.
  • Regarding Cookies. If you wish to prevent cookies from tracking your activity on the Services or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. The Help portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please note that some features of the Services may not function if cookies are disabled. 

7. Children

The New Bedford Light is not directed to children (persons under the age of 13), and we do not knowingly collect personal information from children. If you believe that we have received personal information from a person under 13, please contact us by email at info@newbedfordlight.org or in writing at 127 W. Rodney French Blvd, Box 113, New Bedford, MA, 02744, and we will take appropriate action.

8. Changes to this Privacy Policy

The New Bedford Light may change this Privacy Policy from time to time, and without any notice to you, so we encourage you to review this Privacy Policy regularly to be aware of any changes. If we make any changes to this Privacy Policy, we will update the “Last Updated” date specified at the beginning of this Privacy Policy and post the updated Privacy Policy on the Services. All changes will be effective from the date the updated Privacy Policy is published to the Services unless otherwise specifically stated in the updated Privacy Policy.

9. Disclaimers and Limitations of Liability

ALTHOUGH WE TAKE REASONABLE STEPS TO PREVENT THE INTRODUCTION OF VIRUSES, WORMS, OR OTHER DESTRUCTIVE MATERIALS AND PROGRAMS TO THE SERVICES, WE DO NOT GUARANTEE OR WARRANT THAT THE SERVICES OR MATERIALS THAT MAY BE ACCESSED OR DOWNLOADED FROM THE SERVICES ARE FREE FROM SUCH DESTRUCTIVE FEATURES. WE ARE NOT LIABLE FOR ANY DAMAGES OR HARM ATTRIBUTABLE TO SUCH FEATURES. WE ARE NOT LIABLE FOR ANY CLAIM, LOSS OR INJURY BASED ON ERRORS, OMISSIONS, INTERRUPTIONS OR OTHER INACCURACIES IN OUR SITE, NOR FOR ANY CLAIM, LOSS OR INJURY THAT RESULTS FROM YOUR USE OF THE SERVICES OR YOUR BREACH OF ANY PROVISION OF THIS PRIVACY POLICY.

10. Contact Us

If you have any questions regarding our Privacy Policy or our use of your personal information, please email info@newbedfordlight.org.

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